Can You Negotiate a Watch Price? 7 Helpful Tips

If you want to buy a watch, one of the first things to consider is your budget. You might also wonder whether or not it’s acceptable to negotiate a watch price to get a cheaper deal.

You can negotiate a watch price in many cases, but not always. Many sellers will be happy to give you a discount, but others (like official brand boutiques) won’t. If you want to negotiate a watch price, consider the demand and brand. Also, do research and be friendly when speaking with the dealer.

Before attempting to negotiate a watch price, you should know some essential things. Keep reading to learn some helpful tips regarding the negotiation of watch prices.

Table of Contents

7 Helpful Tips for Negotiating a Watch Price

Unfortunately, you can’t just walk into a store or approach a seller and demand a specific price. Doing this will come across as rude and entitled, especially if you do so in an unfriendly manner.

Once you follow the tips mentioned below, you’ll have a better chance of securing a discount on your watch of choice. 

1. Consider the Watch Brand and Demand

With some brands, you’re more likely to be able to negotiate the price. With others, it will be more difficult. For example, it’ll likely be more challenging to negotiate the price of a popular, in-demand Cartier watch (particularly if buying from an authorized dealer rather than a gray market seller). 

Some watches sell quickly and easily, and you’re less likely to get a discount on these watches because the seller won’t have a problem selling them at the asking price.

However, if it’s not a luxury brand, it could be easier to negotiate the price. And another thing to consider is whether or not the watch is second-hand. As you may know, it’s easier to negotiate the price of a second-hand watch, particularly if it has any damage or wear and tear. 

There are some instances where it could be challenging to negotiate the price of a second-hand watch, especially if it’s a rare model. But generally, there’s more wiggle room for pricing if it’s a used timepiece.

The watch style may also affect whether or not you can negotiate a different price. If the style of the watch is currently popular or unique/vintage, prepare for it to be more challenging to negotiate.

2. Be a Loyal Customer and Familiar Face

Being a loyal customer can work in your favor if you are interested in negotiating the price of a watch. But it’s not just about being a customer–it’s about building a rapport with the dealer.

If it’s a store, take the time to visit once every few weeks to discuss different watches. You can even try some on each time you visit.

Or maybe even purchase a more affordable timepiece first.

Eventually, the dealer will recognize you and might even learn your name. Being a familiar and friendly face might make the negotiation process easier, so you should follow this tip if you have the time.

Although building a rapport with the dealer is essential, it’s also important to avoid going overboard. For example, don’t go to the store every few days trying on watches only to leave empty-handed. Eventually, it might become bothersome for the dealer or other store workers.

You also want to follow these tips if dealing with a watch seller online. While sending messages discussing your interest in different watches now and then is OK, don’t bombard them. Use common sense to figure out the best times to make contact, and once you’re ready to negotiate, do it.

3. Do Your Research

It’s essential to research the watch prices beforehand, so you know what you’re getting into and can negotiate a fair price.

You shouldn’t try to negotiate a price if you don’t know the watch’s current market value. If you’re asking for much less than the current value, you may look silly and be rejected.

On the other hand, you might get a bad deal if you negotiate a price above the watch’s current market value. 

It’s also good to be aware of the rarity of the watch and the materials it’s made of. A timepiece made with exotic materials like gold or diamonds will go for a higher price than you might expect. In many cases, it’s not feasible to negotiate a much lower cost for such a watch.

4. Avoid Stores Owned by the Brand for Negotiating

If you want to purchase a watch from an official boutique, it’s generally not as easy to negotiate a lower price.

An example would be a Rolex boutique (i.e., a store owned by Rolex). The dealer in such an establishment may be surprised if you ask to negotiate and will likely refuse, making it a waste of time.

You will probably have a better chance of negotiating a lower price by going to a trusted seller instead of an authorized dealer or official brand boutique.

For example, sellers in the gray watch market can be more lenient with pricing, but you generally won’t get a warranty or protection with these purchases. Still, it’s possible to get up to 30% off the watch’s price by purchasing from a seller in the gray market.

5. Shop Around

Avoid trying to negotiate a price with the first dealer you contact. Instead, get an idea of what different dealers are willing to accept for the same watches. You might find that one dealer is happy to give you 15% off while another will only give you 5% off.

Shop around by going into different physical stores, but you can also phone various places to ask for price negotiations. If contacting sellers online, message different ones to get a general idea of the best deal.

Once you have a good general idea of pricing, go with the best offer.

6. Don’t Persist if Your Offer Is Denied

Although clarifying what you’re willing to offer is good, you mustn’t be demanding if an offer is denied.

Being too persistent can turn quickly from determined and confident to desperate and embarrassing. If the answer is a hard no, accept that and decide whether or not you’re willing to make the purchase.

If you’re unhappy with the offer, go elsewhere to search for a better price. You may realize that they are giving you a fair price after seeing that you can’t find any better deals, in which case you can go back and accept the original offer. 

Persisting will generally achieve nothing if the seller tells you there’s nothing they can do.

They will only be willing to negotiate a price with you if it makes business sense for them, so if it doesn’t make any sense, no amount of demands will make the situation better.

7. Be Friendly and Professional When Negotiating

The watch dealer likely won’t be surprised if you want to negotiate the pricing, but be friendly and diplomatic.

There’s a difference between haggling and negotiating; you certainly want to avoid going into haggling territory.

If you’re unsure what the difference is, haggling is when you focus on getting the lowest price and nothing else.

Negotiating, on the other hand, is when you focus on the price and many other things, like the watch model, materials, and age. A watch seller won’t appreciate haggling when it comes to watches (primarily luxury watches).

Discuss what you’re looking for, and don’t be afraid to ask questions about the watch.

Avoid jumping right into the price negotiations, as this could be perceived as rude or that you have no interest in the watch itself and just want the cheapest possible price (i.e., haggling territory).

Consider trying different watches and telling the seller what you’re interested in, as this shows them you actually care about timepieces and not just getting a cheap deal.

How Much of a Discount Can You Ask for a Watch?

You can usually ask for up to 25% or 30% off a watch. But this figure largely depends on where you’re purchasing it from and the brand of the watch.

For example, you likely won’t get this kind of discount on a Rolex watch in a Rolex boutique. Instead, you’re more likely looking at a 5-10% discount, if they even give you that.

But if it’s a lesser-known brand, it’s much more likely. However, not all places will give you 30% off. Some businesses might give you 5%, while others can give you more.

It mostly depends on who you’re dealing with.

Different dealerships have different guidelines for negotiating. And on top of that, all dealerships have different salespeople working for them. Some may be more receptive to negotiating than others.

But it’s important to remember that the discount you can ask for depends on the following things:

  • Watch brand
  • The rarity of the watch
  • Style of the watch
  • Whether it’s an official brand boutique or another seller
  • The market value of the specific model
  • Watch materials


You can negotiate a watch price in many cases, but you must know how to go about it to ensure you get the best deal. You won’t be able to negotiate the price of certain watches, particularly if they’re from world-renowned luxury brands sold at official boutiques.

When negotiating watch prices, be friendly and express interest in different aspects of the watch. Avoid haggling, as it looks like you have no interest in the watch itself and just want the cheapest deal.


Jasper has always been a fan of watches. But when he took on a project of restoring a nearly 30-year-old timepiece, he was hooked. Throughout the years, he has learned a lot about horology and shared his passion on Watches of Today!

Recent Posts