Do Fossil Watches Retain Their Value? -Complete Breakdown

Fossil is a well-known brand, loved for its price-to-quality ratio. Unlike other brands that price their watches unreasonably high, Fossil seems to have struck a nice balance. But do Fossil watches retain their value?

Fossil watches do not retain their value. Fossil watches are mass-produced and have no additional intrinsic value or exclusivity. In turn, they also do not appreciate over time. In fact, Fossil watches become pretty much worthless in terms of value after the purchase.

Just because Fossil watches lose most of their value upon purchase doesn’t mean that a Fossil watch is a bad purchase. Fossil strikes a great balance between quality and price.

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Do Fossil Watches Hold Their Value?

Many people believe that watches are great at holding their value, but the truth is, that only goes for a few high-end brands. The likes of Rolex and Patek Philippe are fantastic at keeping their value, and in many instances, the value can actually go up over time.

But for a brand like Fossil, their watches simply do not retain their value.

When we look at a brand like Patek Philippe, we know that their watches are of exceptionally high quality, come at a hefty price, and are exclusive. Patek Philippe watches are a luxury and sought-after item in every sense.

On the other hand, Fossil watches are of good quality, but they are mass-produced, meaning that there’s little to no exclusivity at all. So why would a second-hand watch rise in value when the same model is sitting on the counters of watch shops for its original retail price?

The answer is; it won’t.

Aside from the exclusivity, most Fossil watches are what’s called ‘fashion watches’. These watches are made with the sole intention of being trendy and sold in large numbers. In turn, that means that most Fossil watches have a simple Chinese quartz movement.

Not that there’s anything wrong with that, as quartz movements are found in most watches, but it does show that these watches aren’t made to create the most luxurious and intricate.

Fossil watches are fantastic watches, especially considering the price, but do not count on them holding or rising in value.

Speaking of the price, that’s another point to touch on.

Fossil watches are priced really affordably. On average, you’ll pay about $200-300 for a Fossil quartz watch. They also offer a few higher-end models with automatic movements at about $1000, but most models will sit in the $250 range.

And the truth is, watches in this price range simply won’t really hold or appreciate in value.

Is Fossil Considered A Good Brand?

Fossil is known for making good-quality watches offered at affordable prices.

Fossil is part of the Fossil Group, Inc., a large American company. In fact, Fossil Group, Inc. is one of the largest watch manufacturers in the world. Now, they don’t reach that title by just creating Fossil watches.

Their Fossil brand is the flagship brand of the Fossil Group, but they also sell licensed products (primarily watches) for other brands:

  • Michael Kors
  • DKNY
  • Emporio Armani
  • Skagen
  • Diesel
  • Kate Spade
  • BMW
  • Puma

All these brands offer similar types of watches; good-looking fashion watches for relatively affordable prices. The prices differ from brand to brand, but generally speaking, most of these brands will be relatively similar in price and quality.

Overall, Fossil watches are of good quality. A Fossil watch is not a luxury watch, but it serves its purpose well. It looks good, functions nicely, and will last you quite a while.

I personally own a Fossil watch, and it has served me well for a little over two years now.

Are Fossil Watches A Good Investment?

A Fossil watch is a bad investment if you’re looking to make money, but a good investment if you’re investing in yourself and your watch collection. Fossil watches do not hold their value at all, so they will be worthless if you plan on selling them.

As discussed earlier, a Fossil watch simply will not hold its value, nor will it appreciate. The moment you walk out of the store, your watch has essentially become worthless in terms of resale value.

And even if they did appreciate over time, the retail price of a Fossil watch kind of prevents it from being a good investment.

Let’s say that your Fossil watch appreciates by 20% in three years. Taking the average retail price of a Fossil watch, $250, that would mean the watch has appreciated by $50 in three years.

Even though the watch has appreciated, it’s only by about $50 over the span of three years.

On the other hand, if you’re looking to add a beautiful, good-quality watch to your collection, a Fossil watch could be a worthwhile investment.

With proper care and a service every few years, a Fossil watch can easily last you multiple tens of years. So in that sense, it’s definitely a good investment.

With that said, though, many watch enthusiasts would prefer a similarly priced watch from brands like Seiko or Citizen. These brands have a richer history, which has a bigger appeal to the enthusiasts.

In the end, it’s important to remember that you should buy a watch because you want to wear it, not to make money off of it.

Are Fossil Watches Worth The Money?

Fossil watches are known to be of good quality and offered at a reasonable price. This makes a Fossil watch well worth the money.

The average Fossil watch goes for about $250, which is a fair bit of money, but extremely affordable compared to some of the watch giants in the world. Granted, you do get a fashion watch, which is in every sense of the way a more simple and less intricate watch, but that doesn’t mean you get a bad quality watch.

Fossil is a popular watch brand for a reason. They produce good-quality watches in lots of different models. This ensures there’s always something for everyone.


Jasper has always been a fan of watches. But when he took on a project of restoring a nearly 30-year-old timepiece, he was hooked. Throughout the years, he has learned a lot about horology and shared his passion on Watches of Today!

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